Introduction

HALSS Brand Identity Design Project serves as the culmination of my Brand Identity Design Professional Course, completed through Coursera and curated by CalArts (California Institute of the Arts). This exceptional learning experience allowed me to acquire knowledge from industry professionals and esteemed professors from renowned institutes. Throughout the course, I delved into various aspects of brand identity design, and this project served as an opportunity to apply the concepts and techniques I acquired.

Project Overview

The HALSS Brand Identity Design Project focuses on developing a comprehensive brand identity for a Shoes Manufacturing and Selling Company. Specializing in hand-stitched shoes crafted with genuine leather, HALSS exclusively produces formal shoes for men. The project aims to create a cohesive and visually appealing brand identity that effectively communicates HALSS’ unique offerings and resonates with its target audience.

The HALSS Brand Identity Design Project provided an immersive learning experience, allowing me to apply the knowledge gained from industry professionals and esteemed professors. Through a meticulous process of brand analysis, concept development, logo design, and the creation of a comprehensive visual identity system, I successfully developed a cohesive brand identity for HALSS, a Shoes Manufacturing and Selling Company. This project not only strengthened my skills in brand identity design but also equipped me with the ability to effectively communicate a brand’s values and create a captivating brand presence.