Introduction

The Indra Mandala & Lhasa Newar Boutique Hotel Brand Identity Design Project provided an exciting platform to demonstrate my skills and creativity in brand identity design. Hired by the esteemed Indra Mandala & Lhasa Newar Boutique Hotel, my objective was to develop a captivating brand identity that authentically showcased the hotel’s unique offerings and left a lasting impression on discerning guests.

Project Overview

The Indra Mandala & Lhasa Newar Boutique Hotel Brand Identity Design Project focuses on crafting a comprehensive, visually compelling brand identity for a culturally distinctive boutique hotel. The hotel prides itself on delivering an exceptional guest experience, immersing visitors in the rich heritage and aesthetics of the Indra Mandala and Lhasa Newar regions. The project aims to capture the essence of the hotel’s ambiance and deliver a cohesive brand identity that resonates with its target audience.

Indra Mandala – A Boutique Hotel

Indra Mandala, Gangtok – AM Hotel Kollection is a bespoke boutique hotel that offers carefully curated and personalized service & experiences. With guest experience a priority, the hotel has been crafted and engineered to provide warmth, comfort and a sense of belonging. Our hotel offers comfortable and elegantly designed rooms & suites made with traditional Newar architecture while keeping in line with contemporary minimalism.

Lhasa Newar – Kitchen & Bar

Our in-house restaurant: Lhasa Newar Kitchen & Bar is designed elements of a vintage and rustic tavern while incorporating hints of traditional Newari & Tibetan architecture. The Lhasa section of the menu offers traditional Tibetan cuisine while the Newar section is inspired by Nepalese cuisine. The restaurant houses Gangtok’s first wood-fire fusion pizzeria that blends in traditional Neapolitan pizza making with a choice of Newari/Tibetan toppings.

Brand Collateral Designs

Alongside the logo and visual identity system, a diverse range of brand collateral materials were meticulously created to elevate the hotel’s brand presence. These materials encompass special mementos, brochures, opening invitations, guest amenities, social media posts, and digital assets. Each element was thoughtfully designed to reflect the hotel’s brand values, evoking sophistication, cultural richness, and a personalized sense of hospitality.

Actual Images of Hotel & Restaurant

Conclusion

The Indra Mandala & Lhasa Newar Boutique Hotel Brand Identity Design Project offered an exciting opportunity to create a visually captivating brand identity for a boutique hotel with a rich cultural heritage. By conducting in-depth research, developing meaningful concepts, and crafting a cohesive visual identity system, I successfully showcased the hotel’s unique offerings and created a brand identity that resonates with its target audience. This project not only allowed me to demonstrate my skills in brand identity design but also provided an avenue to immerse myself in the enchanting world of the Indra Mandala & Lhasa Newar Boutique Hotel.

Visit Indra Mandala & Lhasa Newar, Bakthang, Gangtok, Sikkim – AM Hotel Kollection