Project Overview

In 2019, I had the pleasure of working on a brand identity design project for a tours and travels firm that utilized an AI model to recommend destinations and provide detailed travel information. The firm had a focus on personalized travel experiences, providing customers with detailed travel plans, itineraries, costs, and other essential information about their next destination.

My role as the designer was to create a unique visual identity that reflected the firm’s values and innovative approach to travel. I developed a brand strategy that highlighted the firm’s commitment to personalized travel experiences, while also showcasing the benefits of their AI-driven recommendations.

As a sole designer on the project, I collaborated closely with the client to create a range of brand assets, including a logo, color palette, typography, and other visual elements. I ensured that these assets were consistent across all channels, from the website to social media platforms, creating a cohesive and memorable brand experience.

Working on this project was an absolute pleasure, and I am grateful for the opportunity to have collaborated with the tours and travels firm. The client was open to new ideas and receptive to my creative suggestions, which made the design process a smooth and enjoyable experience.

As a designer, I am proud of the work that we accomplished together. The brand identity we created truly reflected the firm’s values and innovative approach to travel. And I believe that it positioned them as a leader in the tours and travels industry.

It was an honor to have worked with such a forward-thinking and dedicated team. I look forward to the possibility of collaborating again in the future.